Company
New View Marketing is a brand-building strategic marketing firm assisting businesses with all phases of the new product/service development process or existing brand management. What sets NewView Marketing apart from other marketing consulting firms is its expertise in combining classic packaged goods marketing disciplines with new online and web 2.0 technologies to keep marketing efforts fresh, targeted and relevant.
From Fortune 100 to small entrepreneurial firms, NewView Marketing has a wide range of experience in many industries, including Food and Beverages, Software Services, Toys and Entertainment, Telephony, Real Estate, Mobile and Internet.
NewView Marketing
P.O. Box 3523
Manhattan Beach, CA 90266
+1-310-433-9966
World Class Marketing Partners
NewView collaborates with some of the best minds in the strategic marketing and creative development worlds.
Strategic marketing partners include IEightySix, High Beam Marketing, Kerkom Communications, Phantom Design, Hemispheres Market Research, Trotta Associates Market Research, Funosophy, Red Tiki Design, Centros Online Marketing, and Custom Video Productions.
Principal
Nancy King
With over 20 years of marketing experience spanning traditional packaged goods to high technology services, Nancy serves as the project leader/ liaison with the client, personally overseeing all details in each phase of a project. She is versed in all aspects of product development from concept ideation to retail and online distribution platforms.
Ms. King started her career in food and beverage marketing with a variety of clients ranging from Nestle, Coca Cola Foods, to Chef America and Heinz Pet Products. Nancy spent several years at Mattel Toys in preschool learning toys and large dolls. Following the trend into high technology, Nancy went on to develop and market CD-ROM entertainment software in many genres, including sports, children's learning, and action/adventure.
Ms. King has spent recent years focusing on online products and services design, development and marketing including telephony, online gaming and the newest distribution platform, mobile phones. She has taught upper level marketing courses at the University of Montana and is active in the Marketing Executive Networking Group (MENG )and the CMO club.
Strategic Partners
IEightySix
Peter Kay
With over 25 years' of wide ranging experience in the marketing world on the client side (heading up marketing departments for PacifiCare Health Systems, Charter Medical Corporation, and CompCare), the research supplier side (heading up LRW's Innovation and Actionability division) and the agency side (in account management and media at Foote, Cone & Belding; and Bozell), I-86 President Peter Kay has a well-rounded perspective on marketing services and the development of new concepts, strategies, and tactics.
High Beam Marketing
Mark Bair and Pam Negoro
Veterans of Coca Cola and now running their own strategic marketing firm, Mark and Pam lend expertise in media planning, brand architecture and strategy. High Beam has won numerous awards for work done in the Real Estate marketing category for Playa Vista in Los Angeles.
Kerkom Communications
Harry Kerker
Harry has served as Creative Director for Y&R/Lord Dentsu along with positions at the world's leading creative houses including Grey Advertising, Daily & Associates, DDB Needham and more, creating some of the best known brand and corporate identities out there, such as Timberland, Westin Hotels, Hewlett Packard, 76/Circle K, Countrywide Home Loans and FedEx. Harry started Kerkom Communications in 1992 as a developer of creative marketing strategies and advertising communications.
Phantom Design
David Amaral
Phantom Design is an award-winning full-service web strategy and design house, with expertise in entertainment, media, emerging technologies, construction and educational institutions. Client roster includes Epson, Microsoft, Sony Pictures, eFax, and FreeConference among others.
Hemispheres Marketing Research
David Bauer
David has spent fourteen years analyzing consumer perceptions and behaviors and the resulting implications for business strategy. David leads ideation workshops to develop new products, brands, marketing communications programs, marketing plans, and names. He also works with client teams to develop powerful brand strategies that are meaningful and motivating to customers, employees, and other stakeholders.
Prior to forming Hemispheres, David was a Vice President with Q2 Brand Intelligence (a marketing research and consulting company.) He has also worked as a researcher and brand planner with Publicis Advertising, EvansGroup Advertising, and TATTOO (a San Francisco based brand strategy and research firm.)
Funosophy
Nancy Zwiers
Nancy is CEO and Chief Funosopher of Funosophy, Inc., the pre-eminent brand-building consulting firm in the kids' space. Founded in 2000, Funosophy has worked with nearly 100 of the top kids' product manufacturers, including Hasbro, Fisher-Price, LeapFrog, Spin Master, KB Toys, Vivendi Universal, and more.
As a Senior Vice President of Worldwide Marketing for Barbie, she pioneered a host of innovative initiatives, growing the Barbie brand by $700 million in just five years to its peak sales level of more than $1.8 billion. Having honed her marketing skills over a decade in classical packaged goods at Fortune 500 companies such as Procter & Gamble, Heinz, and Tambrands, Nancy has spent the last 16 years in toys, licensing, and kids marketing.
Centros Online Marketing
Alexander Staikos
Alexander's media research background and an MA degree in Media Management serves as the foundation for expertise in SEM and SEO marketing along with online marketing programs including banner and text advertising, pay per click campaign management, affiliate advertising and program management and email campaign development. Alexander is an expert in creating and refining client's current online strategies, creating significant increases in key online performance metrics.
After seven years managing online marketing at EarthLink, Inc, Alexander started his own online marketing business, Alexander is experienced in a variety of industries including telecommunications, financial, e-business, high tech, real estate, entertainment, and associations. On the global level, he has executed successful online marketing programs for national and multi-national organizations including Microsoft, Countrywide, PeoplePC, and others.
Red Tiki Design Studio
Ken Messenger
Red Tiki features Ken Messenger, who is known for his iconic logos and love of font design. Ken has ten plus years of print and web design in a wide range of projects including: branding, advertising, product and tradeshow graphics. Ken has extensive experience in website design at Ticketmaster and IdeaLab companies.
Trotta Marketing Research
Diane Trotta
Trotta Associates was established in 1975 by Diane Trotta. Ms. Trotta has conducted research for major companies in virtually every segment of industry, including consumer goods and services, business-to-business, and healthcare. She has been conducting focus groups nationwide and is available to personally serve as the moderator of your groups.
Ms. Trotta is an active member of Qualitative Research Consultants Association and Marketing Research Association. She has lectured to professional groups, taught at universities, and organized seminars on qualitative research. Her company's facilities are located in Marina Del Rey and Irvine California.
Custom Video Production
Hugh Malay
Custom Video Productions is a Full Service Direct Response Video Marketing Company and Video Production Facility that offers a complete array of services under one roof, featuring the latest State-of-the-Art Technology and Creative Personnel to maximize its potential for clients. CVP has been in operation since 1990, having produced thousands of TV-Commercials, Infomercials, Industrial and Marketing Videos.
NewView Marketing
P.O. Box 3523
Manhattan Beach, CA 90266
+1-310-433-9966